The View from the Shard is facing declining visitors and revenues despite still attracting customers, primarily due to the emergence of free viewing galleries in London.
Ticket sales dropped from nearly £10.6 million in 2022 to about £8.9 million in 2023, marking a significant decline in visitor patronage.
Even with compensation for losses during a 10-week closure, a pre-tax loss of £678,839 indicates ongoing financial challenges since the pandemic.
Marketing costs have doubled to £2.3 million, reflecting the need to attract patrons amidst growing competition from free attractions.
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