Captions is shifting to a freemium model to strengthen its position in the competitive video editing market, specifically targeting users seeking traditional editing tools.
CEO Gaurav Misra emphasized that if CapCut is banned, many users will lose their editing tools, creating an opportunity for Captions to fill that void.
While Captions currently offers advanced AI features in its paid tier, the free version will provide basic editing tools to attract a broader audience.
Unlike many AI-powered functions, Captions’ basic features run locally, allowing the company to offer them for free without incurring significant server costs.
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