The 2023 Victoria's Secret show marked an attempt at redemption, trying to win back customers with nostalgia and star power amidst past controversies and failures.
After a disastrous return in 2022, Victoria's Secret aimed to rekindle its lost glory by leveraging celebrity appearances and nostalgia to win over critics and audiences alike.
The inclusion of pop icons like Cher and supermodels such as Gigi Hadid was a strategic move to reignite interest and distance the brand from its troubled past.
Despite desperate attempts to revive its image, Victoria's Secret is still grappling with criticism surrounding its historical objectification of women and the brand's past controversies.
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