Eliott Wertheimer, VanMoof's co-CEO, emphasized the significant effort behind their UK launch, stating, "After over a year of hard work to bring the best VanMoof has to offer back to its riders, we are very happy to launch our re-engineered S5 and A5 in the UK via our expanding partner network." This reflects the commitment of VanMoof to enhance the riding experience for its users in a new market.
Wertheimer remarked on the evolving infrastructure in the UK, saying, "As a long-time Londoner, it has been incredibly exciting to see the progress the country is making in creating the infrastructure that will support the rapid expansion of the e-bike market." His statement underscores the importance of urban environments for the e-bike industry.
The company's focus on service expansion was highlighted when they stated, "Additionally, the company is investing heavily in expanding its service network and supplying partners with original parts for the VanMoof S3, X3, and newer models." This shows VanMoof's dedication to customer satisfaction and maintaining the quality of their e-bikes.
The acquisition context is crucial, as LAVOIE's acquisition of VanMoof aims to, "redefine premium e-mobility and transform movement in busy urban areas for a more enjoyable, active lifestyle." This strategic move underlines the growth ambitions for VanMoof and its alignments with broader e-mobility goals.
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