Napoleon valued champagne not only for celebration but also as a coping mechanism during defeat, famously stating, "In victory you deserve it, in defeat you need it."
During the turmoil of the War of the Sixth Coalition, Russian soldiers plundered Moët's cellars, but Jean-Rémy remained optimistic, believing his short-term loss would bring long-term loyalty from future customers.
Jean-Rémy Moët understood that the soldiers enjoying his champagne would develop a lifelong affinity for his brand, essentially turning them into future ambassadors for his business.
The aftermath of Napoleon's fall saw Jean-Rémy transitioning from uncertainty to notoriety, as his business thrived by serving every European court, making him a global figure in the champagne industry.
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