Priscilla Perumalla, executive director of the Dream Center NYC, emphasized the importance of uplifting parents by enabling them to choose gifts for their children. "What we want to do is uplift the parent [and] make them the hero. We allow them to shop for the toys for free. They get to pick out the gift that best suits their child. It's really important to us to make sure that all around, this is a dignifying, uplifting family gathering type of event."
Dream Center NYC's His Toy Store event empowers low-income families by allowing parents to select gifts freely, alleviating any shame associated with their financial struggles. This model fosters dignity, encouraging a positive holiday experience for families while engaging the community in a meaningful way.
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