Riyadh Season marks its return alongside the UFC, set for February 1, 2025, showcasing Saudi Arabia's increasing role in international combat sports.
Turki Al-Sheikh's leadership has been pivotal in integrating major sporting events in Saudi Arabia, hinting at the country’s broader entertainment ambitions and market transformation.
The upcoming UFC event reflects Saudi Arabia's efforts to reshape its global image amid allegations of sportswashing and controversy surrounding its human rights record.
Saudi Arabia's involvement in high-profile sports events raises concerns among critics regarding the authenticity of the country’s motives in promoting sports and entertainment.
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