Despite the rise in tourist arrivals by 9.9% from January to August, Greece saw a disappointing revenue increase of only 3.2%, highlighting a disconnect between visitor numbers and spending habits.
August alone saw a drop in industry revenue by 1.8%, even as the number of tourists increased by 6.6%, suggesting that rising visitor numbers might not be translating into increased financial gains.
As Greece welcomed a record-breaking 32.7 million foreign visitors in 2023, concerns emerged about the impacts of overtourism and its effects on local infrastructure, especially in hotspots like Mykonos and Santorini.
Government officials, including Prime Minister Mitsotakis, acknowledge the pressure on certain destinations but assert that Greece does not suffer from overtourism, attributing issues to seasonal tourist concentration.
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