Autograph, valued at $3.1 billion and co-founded by Tom Brady, is merging with Future, a digital fitness company, where Brady will assume a board role. Autograph aimed to connect athletes with fans and had launched an NFT marketplace but faced challenges due to the cooling crypto market, leading to layoffs. Future, focused on personalized fitness coaching, raised over $100 million prior to the merger. Both companies seek to integrate Autograph's celebrity ties into Future's athletic coaching offerings, but specific details on new products remain undisclosed.
This merger signals a strategic shift for both companies, combining celebrity connections with expert coaching to enhance user engagement in the fitness space.
Brady's involvement with Future marks a significant step in leveraging celebrity influence to create unique personal training experiences for millions of users.
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