The Macy's Thanksgiving Day Parade has been a significant part of Thanksgiving for 98 years, marking the start of the Christmas shopping season with festive performances.
This year's parade will begin at 8:30 a.m. ET, generally lasting 3.5 hours, and will be broadcast on NBC and Peacock.
Viewers without cable can still enjoy the parade through streaming options like Peacock and bundled services such as Disney+, which no longer offer free trials.
The parade not only features giant balloons and marching bands but also serves as a traditional celebration in many American households, linking generations.
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