Democratic Rep. Alexandria Ocasio-Cortez and Democratic vice presidential nominee Tim Walz live-streamed playing Madden to engage voters, but faced stiff competition from actual NFL games that day.
Despite the intention to engage young male voters on Twitch, the stream struggled to attract viewers with only 13,000 tuning in, overshadowed by live NFL action.
The Harris campaign noted that such streams could increase visibility among viewers, particularly young men, who predominantly use Twitch, highlighting a strategic outreach effort.
Throughout their game, which ended in a 0-0 tie, the comment section was rife with unrelated political discourse, indicating a disconnect between the gameplay and voter engagement.
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