Bolzano, Italy, leads the ranking with the highest number of Instagram hashtags at an impressive 866 million, making it the most visually appealing winter destination.
With 100 winter festivals and 23 Christmas markets across Italy, it offers both the festive spirit and amazing scenery.
The small city tucked in the Dolomites becomes awash in twinkly lights throughout the holiday season, providing a picturesque backdrop for travelers.
Guests can make their way to Piazza Walther for the city's largest Christmas market, filled with dozens of vendors selling traditional crafts between November and January.
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