"The talking fish isn't a one-off item either. There's a vast array of Trump merchandise out there: watches, Lee Greenwood 'God Bless the USA' bibles, towels, gold sneakers, and even altered U.S. currency... None of it is officially produced by Trump's campaign, but it feels like it could be, which is part of the efficacy of his brand."
"Trump's brand blends absurdity, jokes, and a little nostalgia to create an expansive language that can manifest into a suite of useless, ready-to-order products. Political Spam galvanizes an anti-media mindset..."
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