The holiday season is a special and important time for Saks, and we are excited to debut our holiday windows, which aim to inspire customers through a compelling fashion narrative, said Emily Essner, Saks' Chief Marketing Officer.
Each of the twelve Fifth Avenue windows featured mannequins styled by brands like Prada and Valentino, set against a winter wonderland-meets-disco backdrop, showcasing distinct fashion aesthetics.
This year marks the flagship store's 100th anniversary, and the simple gold lighting highlighted its structural history, showcasing Saks as a New York City Christmas classic.
Oscar de la Renta put their mannequin in a massive sequined ballgown while Thom Browne featured layers of ruffly, cascading fabric and campy collars, emphasizing diverse holiday fashion.
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