This European City Was Just Named the World's Most Attractive City Again-and It's Held the Top Spot for 5 Years in a Row

"Euromonitor, a data analytics company, released its list, which showed that "Europe maintains its position at the forefront of global rankings, securing four out of the top five places in the Index." Paris, however, won out again, welcoming more than 18 million visitors in 2025, who flocked to the French capital for its "strong tourism infrastructure, vibrant culture, and focus on sustainability." The report also noted that the reopening of Notre-Dame de Paris was among the "key highlights, which drew significant tourist interest.""

"But the City of Light isn't the only place in Europe that is flexing its travel "appeal." As the report noted, Paris is followed closely by Madrid, Spain, which won high praise for its own "sustainability leadership and urban mobility initiatives." The only non-European spot to make the top five is Tokyo, which secured third place thanks to its "vibrant" visitor experience and for hosting major sporting events that attract travelers from across the globe."

"and Milan, which made it to the top five thanks to being the global leader in fashion and design. While Europe is sitting pretty for now, the report noted that Asia is hot on its heels. "International arrivals continued to grow in 2025, led by strong regional performance. Asia Pacific recorded the highest rise at 10 percent, followed by the Middle East and Africa at seven percent," the report noted."

Paris was named the world's most attractive city for the fifth year, welcoming over 18 million visitors in 2025 because of strong tourism infrastructure, vibrant culture and focus on sustainability; the reopening of Notre-Dame de Paris drew interest. Madrid followed closely, praised for sustainability leadership and urban mobility initiatives. Tokyo ranked third, boosted by vibrant visitor experiences and sporting events. Rome rose thanks to numerous new luxury hotel openings. Milan made the top five as leader in fashion and design. Asia Pacific led international arrival growth in 2025 with 10 percent increase, while Middle East and Africa rose seven percent.

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