Bogi Nils Bogason, the president and CEO of Icelandair, stated, "In recent years, we have seen increased interest in travel between Asia and Iceland and with these new connections, we are further strengthening our sales and distribution network." This highlights the strategic expansion of Icelandair's travel connections to capitalize on growing tourist interest.
The new flight also marks an expansion of Icelandair's codeshare partnership with Turkish Airlines. This indicates a stronger collaboration between the two airlines, enhancing connectivity to Turkey.
Icelandair has made a business out of connecting smaller U.S. cities to Europe and beyond using a hub-and-spoke model. With destinations like New York and Baltimore, it effectively connects American travelers to international markets.
While the new route does not travel directly from the U.S., it will make getting to Turkey easier for American travelers thanks to Icelandair's extensive reach in North America.
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