There's a name for why social media posts about the election are so toxic

The research helps explain the large amount of toxic discourse we observe online. Our results reveal that individuals are strongly driven to voice their outrage toward those with whom they disagree.

The study shows that contrary to popular belief, political outrage actually fuels social media engagement, particularly with posts that challenge users' core beliefs.

Platforms benefit from keeping users active, regardless of whether the interaction is positive or negative, highlighting the motivations behind user engagement.

Researchers found users were more likely to engage with posts that clashed with their ideology, indicating a 'confrontation effect' in social media interactions.

Read at Fast Company