Unlike St. Moritz, though, style here is a noticeable cocktail of European mega brands and down-home, local-plutocrat outerwear. There's a deliberately cultivated Western vibe to Aspen's crowd.
In recent years the Aspen retail scene has skyrocketed, with every blue-chip fashion and watch brand staking a claim on a little pocket of the town's downtown real estate.
Elevated hospitality looms large in a place that boasts more than 50 billionaires as permanent residents, with just as many flying in at key moments in the season.
The 2024 edition of Aspen Snow Polo brought leading professional riders to the town, featuring an intimate polo field set up that heightens the drama and excitement.
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