The NBA Cup, a rebranded in-season tournament, aims to draw interest by providing higher stakes games during a less significant part of the regular season.
The league hopes to engage casual viewers by scheduling games on Tuesdays and Fridays when there are no competing football games and basketball intensity is in focus.
To succeed, teams must treat the NBA Cup with playoff intensity, as viewer engagement is linked to the quality of the games played throughout the season.
The past performance of teams like the Lakers and Pacers post-tournament indicates the necessity for teams to remain motivated to maintain performance levels.
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