Chanel is in a transitional phase with Matthieu Blazy set to unveil his vision. The design studio is working on interim collections that balance maintaining Chanel's heritage while also filling the gap left by former artistic director Virginie Viard. These collections serve as a celebration of house codes, keep the atelier busy, and address business needs in couture, which is a key part of Chanel's identity. The Spring/Summer 2025 show emphasized an eternal quality of Chanel style through a vibrant color palette and innovative show design.
"We are just trying to target the right customers... couture is a viable business for us."
"This collection cited a timeless vision of what Chanel can mean, as it restates eternal Chanel values."
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