The Lost Promises of Hyperpoptimism
Briefly

During the pandemic, underground artists flourished in the digital realm, creating a movement that excited fans and spawned a genre called hyperpop. However, longevity proved elusive. Many artists abandoned their initial sound, and the genre struggled to maintain a cohesive identity, leading to varied ambitions among its practitioners.
The hyperpop scene was marked by conflicting visions and existential crises from the outset—creators couldn't even agree on a genre label, let alone figure out how to maintain commercial viability in a shifting musical landscape.
Read at Pitchfork
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