Katja Meier, a 52-year-old writer, faced industry pushback when production companies requested her female lead be made younger after her script won acclaim. Despite her script being developed for a program targeting women over 40, she encountered skepticism from industry executives regarding the viability of a female audience over 50. In response, Meier founded her own production company, Zenka Films, and independently produced her pilot, $hare, now launched on a streaming service. She encourages viewer support to validate her target demographic, women over 50, challenging the notion that this group isn't a viable audience.
Katja Meier's script faced the heart-wrenching demand to make the female lead 20 years younger despite being developed in a program for women over 40.
Meier established Zenka Films to fund her series, showcasing the underrepresented audience of women over 50, defying industry norms.
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