Josh Miller explains that Arc, while loved by its users, is unlikely to achieve mainstream success due to its complexity and novelty that could alienate a wider audience.
Despite its rapid user growth, Arc's unique features have categorized it as a 'power-user tool,' leading The Browser Company to pivot towards creating an entirely new browser instead.
The Browser Company observed that users of Arc appreciate the speed, smoothness, and security, rather than desiring new features, emphasizing the need to cater to both existing and potential users.
The decision to build a new browser stems from the understanding that enhancing Arc could risk losing its loyal base while still failing to attract a broader user base.
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