The key to why I have this many views and why our team has been so successful in creating this content is because we lead with trust first.
What we saw during the pandemic was an influx of myths and disinformation, where it led people to make really bad decisions for their health, so much so that they lost loved ones.
The easiest way to differentiate between a real expert on social media and someone who's just faking it is the amount of confidence by which they present the accuracy of their information.
When a patient comes into my office and asks me about their abdominal pain, I won't give them the exact diagnosis. I'll give them the most likely diagnosis.
#medical-content-creation #trust-in-healthcare #covid-19-disinformation #social-media-influence #health-communication
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