Cricket is experiencing a surge in investment, particularly in the United States, thanks to its global reach and the introduction of short-format competitions. High-profile investors, including tech giants like Microsoft CEO Satya Nadella and Google CEO Sundar Pichai, along with India's Ambani family, are drawn to the sport's potential to engage younger audiences. The recent franchise auction for the UK's The Hundred reflects this trend, with investors from major financial hubs, such as Silicon Valley and New York, showing significant interest in capitalizing on cricket's rising popularity.
Investors are drawn to cricket's global appeal and new short-format competitions, eager to leverage the sport's potential to attract younger audiences.
With technology executives and billionaires investing significantly, cricket is emerging as a prime investment opportunity in the US despite its historical lack of American audience.
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