The artistic director of Hermes explained why he thinks their $10,000 bags aren't 'expensive'
Briefly

Expensive means "a product which is not delivering what it’s supposed to deliver, but you’ve paid quite a large amount of money for it, and then it betrays you," Dumas, 58, said. He defined "costly" as a high price due to craftsmanship that ensures quality, not just because of luxury branding.
Pierre-Alexis Dumas, the artistic director of Hermès, emphasized that each bag is hand-sewn by artisans trained for years, ensuring quality and attention to detail. This craftsmanship contributes significantly to their final price.
The limited resources and time required to complete a product contribute to the final price, which can also depend on size and materials, highlighting the brand's focus on quality over mere luxury.
Even if Hermès clients have the money to splurge on a Kelly or Birkin, they might have to wait years for it, as the brand's identity is centered around product scarcity.
Read at Business Insider
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