The 5 next big things in commerce technology for 2024
Briefly

Virtually every aspect of sales infrastructure has been reshaped by innovation since the pandemic, positioning every consumer-interacting company as a potential retailer with hyperpersonalized messaging.
Flex for bringing transparency to FSA and HSA eligibility is vital, ensuring merchants can effectively access the vast $150 billion annual spending by verifying purchase eligibility seamlessly.
OurX has revolutionized textured hair care by using data from 30,000 millennials to create a nuanced understanding of hair types, leading to innovative and safe product development.
Pipedream Labs is tackling local delivery challenges innovatively through a 'middle-mile' system comprising tunnels and automated carts, streamlining the delivery process around regulatory limitations.
Read at Fast Company
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