The third season of The White Lotus premieres on HBO on February 16, set in a fictional Thai resort, attracting attention from fans and tourism professionals alike. According to Thienprasit Chaiyapatranun of the Thai Hotels Association, the area’s southern resorts, particularly Samui, experienced full bookings in previous high seasons. Previous seasons have sparked a "White Lotus effect," leading to greater tourism at filming locations. As HBO announces the show's renewal for a fourth season, this trend is expected to continue, benefitting Thailand's tourism industry significantly.
The high season last year - November, December, and January - in the southern part of the country, especially Samui, was fully booked.
If previous White Lotus seasons are any indication, Thailand is likely to see an increase in tourism as a result of the new season.
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