Tesla's European shipments fell sharply, with 8,837 vehicles sold in July compared with 14,769 in July 2024, a 40% drop and a 33% decline for January–July 2025. The slump persisted despite a revamp of the Model Y and has not been reversed after CEO Elon Musk's recent break-up with Donald Trump. Chinese rivals surged: BYD sold 13,503 cars in July, a 225% increase year‑on‑year, giving it a 1.2% market share versus Tesla's 0.8%. ACEA reports 1,011,903 battery‑electric registrations in January–July 2025 (15.6% market share) while hybrids reached 2,255,080 units, nearly 35% of the market.
New sales figures released by the European Automobile Manufacturers Association (ACEA) this morning show that Tesla shipments tumbled 40% last month. The company sold 8,837 vehicles across the European Union, the EFTA trade block and the UK in July, down from 14,769 in July 2024. The sales slump, which began at the start of this year, continued despite the recent revamp of Tesla's signature Model Y, indicating that the backlash against CEO Elon Musk's political views could still be hurting the company. Musk's recent break-up with Donald Trump hasn't, yet, revived the company's fortunes.
BYD, the Shenzhen-headquartered carmaker, more than tripled its sales year-on-year in July, up from 4,151 a year earlier to 13,503 last month, a rise of 225%. This gave BYD a 1.2% market share, higher than Tesla's 0.8%. BYD, which overtook Tesla for European sales back in April, recently launched its Dolphin Surf EV car, which is priced from 18,650 in the UK.
ACEA also reports that in the first seven months of 2025, 1,011,903 new battery-electric cars were registered, accounting for 15.6% of the EU market share. Hybrid-electric car registrations proved more popular, though, with 2,255,080 units sold across the EU so far this year. This was driven by growth in the four biggest markets: France (+30.5%), Spain (+30.2%), Germany (+10.7%), and Italy (+9.4%). Hybrid-electric models now account for almost 35% of the total EU market.
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