As the Brat summer captures attention in 2024, a quieter soft-alpha movement thrives, featuring male artists like Teddy Swims, whose latest album delivers polished retro soul and significant streaming hits. Despite lyrical flaws that depict women as complex, Swims' music benefits from seamless production reminiscent of Motown. Tracks like 'Bad Dreams' and 'Northern Lights' reflect this blend of styles aimed at mass appeal, signifying a potential long-term trend in mainstream music. Swims' future adaptability in this evolving landscape remains uncertain in the face of changing listener preferences.
The soft-alpha era is seemingly here for the long term, defined by American men with big voices and big streaming numbers.
While the messy Brat defined a summer, the soft-alpha era marked by artists like Teddy Swims continues to emerge with significant success.
Swims' album, I've Tried Everything But Therapy (Part 2), showcases meticulously crafted retro soul music with occasional lyrical shortcomings.
Teddy Swims blends warm melodies and heavy production, aiming for streaming success while navigating the complexities of contemporary music themes.
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