After the Swiss canton of Basel-Stadt sent tax flyers with an incorrect web address, they decided to take an innovative approach by purchasing the typo domain. This error involved omitting the country code '.ch', inadvertently redirecting users to a site related to the Bahamas instead. Rather than spending approximately $100,000 to print new flyers, Basel-Stadt opted to buy the incorrect domain name for about $1,000, thereby allowing them to redirect users to the correct URL. The new domain is in the process of being activated for redirection.
After realizing the typo on the flyers sent to 100,000 households, Basel-Stadt decided to buy the incorrect domain to avoid the costly printing of new materials.
The canton recognized it would cost them about $100,000 to reprint and resend the flyers, so investing $1,000 to secure the typo domain became a logical choice.
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