Sweden wants to be the first country to trademark its name: 'We'd prefer if there were only one'
Briefly

"We’re flattered that others want to be called Sweden, but we’d prefer if there were only one," said Susanne Andersson, CEO of Visit Sweden.
"When someone says they’re visiting Sweden, we want them to experience our cinnamon buns and princess cake, unique culture, serene beauty in nature and wilderness..." said Andersson.
Read at Business Insider
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