Labour's initial months in power have been marred by internal strife, particularly the power struggle between aides Morgan McSweeney and Sue Gray, which overshadowed effective communication.
Starmer's team experienced tensions over access and control, with criticisms targeting Sue Gray for her perceived monopolization of the leader's time, causing frustration among party members.
Despite some insiders believing in the potential of Labour's narrative, the negative media focus on infighting has complicated Starmer's mission to present a unified, compelling message.
Following the departure of Sue Gray and a reshuffle within Labour, questions remain as to whether a clearer, more effective narrative can emerge amidst upcoming budget challenges.
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