"I was shocked by the volume in addition to the profanity that was being directed at the kids," NCAA president Charlie Baker told ESPN.
"It is just vile, nasty and brutal and, in some cases, seriously threatening. I think it's incumbent on us to raise the concern."
The NCAA partnered with data science company Signify Group, which analyzed accounts on X, Instagram, TikTok and Facebook for more than 3,000 college athletes.
The analysis identified nearly 4,000 abusive messages during March Madness, which Signify examined starting in the second round.
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