"Stanley's multi-colored insulated cups still have considerable cache among teens, yet upper-income youth suggest that their popularity may have peaked and could soon diminish, similar to past fashion trends like skinny jeans."
"The recent Taking Stock With Teens survey revealed Stanley cups ranked as the #2 'Most Popular Female Fashion Trend' but also as the #2 'Fashion Trend on its Way Out,' indicating a decline in youth interest despite current success."
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