The atmosphere at Marc Jacobs' F/W 2025 presentation was notably serene, set in the iconic New York Public Library. Lead makeup artist Pat McGrath revealed that the beauty look was centered on two-dimensional shapes applied to models' faces, utilizing felt circles in various sizes and colors to create striking effects. These playful elements included cheek and lip dots, enhancing the sheen of the skin without overpowering it. McGrath emphasized the collection's focus on dimension and form, highlighting how simple beauty marks represented crucial aspects like blush and kiss motifs.
The collection is really a play on dimension, shape, and form. We're playing with two two-dimensional shapes on models' faces.
The moment that when I arrived for the fitting, Mark was like, I really want to do these two-dimensional forms; the two little red circles on the cheeks represents blush.
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