Spotify wrapped, described by the Swedish streaming giant as 'a deep dive into the music and podcasts that defined your year', showcases user-specific trends as well as global listening habits.
The teaser video hints at Taylor Swift being crowned the most streamed artist in 2024, referencing the friendship bracelet trend popular among her fans.
This year’s Spotify Wrapped is expected to highlight the dominance of Taylor Swift, with fans enthusiastic about her potential title for the second consecutive year.
Spotify Wrapped, though fundamentally a marketing campaign, has captured the annual excitement and engagement of over 640 million users globally, showcasing personal and collective musical trends.
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