The Japanese government aims to increase cashless transactions to 40 percent by 2025, as only 39.3 percent were cashless in 2023. This reflects the country's cautious transition.
Our core user base, which was B/43 My Card, is now the B/43 Pair Card users...this is significant as banks in Japan do not provide joint bank accounts, and B/43 has become the go-to product.
SmartBank's primary target users are individuals in their 20s and 30s looking to manage personal finances, as well as married couples aiming to streamline finances together.
Since its inception in 2019, SmartBank has achieved over 1 million downloads. The startup was founded after the creators identified a trend of cash dependency in Japan's consumer finance market.
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