Ski racers and snowboarders ask FIS to reconsider a $400 million media rights offer
Briefly

The athletes expressed their dissent in a letter, urging FIS to engage with CVC, stating, "We disagree that many of the tasks outlined in the CVC proposal have been completed as part of the FIS global strategy." This highlights their concerns that progress has been inadequate in key areas that the investment could enhance, specifically emphasizing that despite some digital advancements, broader improvements have not materialized.
Prominent athletes including Olympic medalists and executives rallied around the letter, stating their belief in the CVC proposal's potential. They emphasized that engaging with CVC could facilitate significant growth and development, advocating for a constructive dialogue to move the sport forward.
Read at Fast Company
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