SiriusXM is expanding its multimedia collaboration with Alex Cooper by launching two new channels under the Unwell Network, featuring Unwell Music and Unwell on Air set to debut on February 11. This marks a significant foray into live radio, aligning with the company's ongoing strategy of utilizing its podcast assets for increased reach. The partnership underlines a shift by Unwell to include video content, moving Call Her Daddy exclusively to YouTube, reflecting broader trends in the podcasting industry. This initiative follows SiriusXM's historical approach to evolving its program offerings and maximizing subscription and advertising opportunities.
SiriusXM is expanding its partnership with Alex Cooper by launching two new channels under the Unwell Network, marking its first move into live radio.
The Unwell Network's new channels, Unwell Music and Unwell on Air, will debut on February 11, extending SiriusXM's reach and optimizing exposure for its podcast assets.
Unwell's distinctive approach includes a shift toward video content, with Call Her Daddy no longer available on Spotify but exclusively on YouTube, signaling podcasting's video pivot.
SiriusXM's expansion strategy aligns with its history of enhancing linear audio programming, which has been crucial for its subscription and advertising models.
Collection
[
|
...
]