Sir Jim's strategy to cut costs is nothing other than an affront on the working-class foundations our club was built on. It's a penny wise and pound-foolish approach. Hitting those most in need and can least afford it who have no voice is an act of cowardice and shows a total lack of understanding. The removal of concessions for kids and pensioners and ticket service cuts exemplify the negative impacts of these decisions.
The impact of cuts has permeated all levels, from club staff losing jobs to removing bonuses for stewards. This demonstrates a lack of awareness of the club's working-class ethos and an adverse strategy that compromises the club’s integrity and the community. The moral of the club is in the gutter as decisions made only serve the bottom line.
The cancellation of long-standing payments to charity supporting former players proved to be the final straw for our fan group. This reflects a disconnect between club ownership and fan values, signaling a broader issue regarding leadership and ethical responsibility within the organization.
We see ongoing price hikes for match-going fans as well, making it increasingly difficult for genuine supporters to engage with the club. This has contributed to an overall sense of disenchantment among the fanbase, impacting matchday experiences and contributing to a growing distance between fans and management.
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