"It happens in seconds," says Pam Dalton, an olfactory scholar at Monell Chemical Senses Center. "Our brain is optimized to detect changes in scent rather than continuous scents to help us respond to dangers like, for instance, gas leaks."
Estée Lauder Companies believes this technology could be a game-changer, giving it a leg up in the $24 billion global home fragrance market.
During the pandemic, a curious thing happened: While people were stuck at home during lockdown, they developed a voracious appetite for new scents.
Estée Lauder had the idea of creating a scented bath oil that women would feel comfortable buying themselves. Shortly thereafter, she started marketing perfumes to women.
Collection
[
|
...
]