Saudi Arabia has engaged Oscar-winning composer Hans Zimmer to revamp its national anthem, promoting its cultural image amid ongoing reform efforts. The General Entertainment Authority's chair, Turki Alalshikh, confirmed Zimmer's agreement to rearrange the anthem, Aash Al-Malik, along with other projects like a Saudi-inspired musical, a large concert, and the soundtrack for an upcoming film. This initiative is part of Saudi Arabia's broader strategy to diversify its economy and improve its global image, despite criticisms regarding ongoing human rights issues within the kingdom.
Saudi Arabia's push to update its image includes commissioning Oscar-winner Hans Zimmer to reshape its national anthem, highlighting cultural ambitions amid criticism of its policies.
Hans Zimmer's involvement in producing a new version of the Saudi national anthem and other cultural projects indicates the kingdom's efforts to diversify its economic and cultural landscape.
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