Johnny Sexton's memoir, Obsessed, has resonated with readers, making it the biggest-selling non-fiction book of 2024. It showcases the financial success for sports autobiographies.
The sale of 20,185 copies by the end of last month and an additional 4,137 copies just last week suggests a strong ongoing interest and support for Sexton's story.
As Sexton, a former out-half, joins other Irish rugby stars in capitalizing on their life stories, it marks a trend in the genre's popularity and commercial viability.
With a trajectory projected to surpass 40,000 sales by year-end, Obsessed illustrates a significant public engagement with sports autobiographies, particularly within rugby culture.
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