Blake Hampton, Best Buy's senior vice president of merchandising, stated, "It's really taken off this year," indicating a significant rise in demand for supersized TVs.
Market research from Circana reveals that televisions sold with a width of at least 97 inches have surged tenfold compared to the same period last year.
With an average price drop for large televisions from $6,662 to $3,113, analysts attribute this demand shift to improved technology and reduced prices.
Anthony Ash, a customer who purchased a 98-inch TV, noted that he bought the large screen to replace an 85" model in his home, highlighting personal enthusiasm for larger screens.
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