The 347 Loews rooms have been transformed into 167 very spacious ones, the majority enjoying ocean views, culminating in the spectacular 3,200-sq-ft Santa Monica Suite. Working within the footprint of the old 1980s structure and its atrium-style lobby will have proved challenging for award-winning NYC design studio, AvroKO. With 'thinking sideways' as part of its mission statement, however, the brains at the studio have clearly thought their way around a few corners to deliver a sleek marble-lined contemporary property that impresses right from the threshold.
The latest Regent opening is a $150m thorough redesign of the old Loews Hotel, opened in 1989, and what was previously run of the mill is suddenly running ahead of the crowd.
Santa Monica Pier, with its glittering, solar-powered, neon Ferris wheel, sits at the tail end of Route 66 like a prize for all those who made their way down it.
This latest Regent opening is the first in the US since Richard Gere was last seen cavorting in the Regent Beverly Wilshire with Julia Roberts in Pretty Woman.
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