A campaign in Manhattan placed water refill stations and replaced 2,000 disposable bottles with reusables, promoting sustainable habits. The activation, called The Plastic Pause, transformed Times Square into a single-use-free zone. A refill station offered free water while street teams distributed reusable bottles. This initiative is part of a plan to enhance public refill access in New York City by 2026. Rothy's CMO emphasized the campaign's focus on lowering the barrier to adopting better habits while increasing visibility of sustainability efforts.
We've been fighting single-use plastic since day one. And with The Plastic Pause, we brought that message to one of the most visible stages in the world.
By offering free, drinkable water in the heart of New York City, we're making it possible for people to break the habit of single-use plastic.
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