In 2021, InsideHook's Kirk Miller praised Redwood Empire's Grizzly Beast Straight Bourbon for its "delicious fruity notes (raspberry, orange zest) along with the more expected nutty, caramel and brown sugar notes." This recognition highlights the quality and uniqueness of Redwood Empire’s offerings.
Aaron Webb, CEO of Redwood Empire's parent company Purple Brands, stated, "Demand for our offerings has far exceeded our production capacity for several years. This move solves that challenge." This emphasizes the need for expansion in response to growing consumer interest.
The acquisition of Savage & Cooke not only increases production capacity but is also seen as a strategy to maintain Redwood Empire's tradition of excellence while innovating to create new products.
Having an expanded facility that serves as a tourist destination aligns with the growing demand for whiskey distilleries that provide a unique tasting experience for visitors, enhancing the appeal of Redwood Empire.
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