'Red One' made $34 million on a $250 million budget in its first weekend. That sounds bad - but Amazon MGM never planned to make its profit in theaters.

Despite opening with a mere $34 million in North America, 'Red One' is designed for long-term success on Amazon Prime Video, emphasizing buzz over box office alone.

Amazon MGM is not viewing 'Red One' as a failure; it was strategically released in theaters to build audience anticipation before its streaming debut.

'Red One' has garnered positive feedback with an A- CinemaScore and a 90% audience score on Rotten Tomatoes, indicating potential for future viewership growth.

Media experts suggest that the theatrical release of 'Red One' aims to generate buzz, supporting the film's value beyond initial ticket sales as it heads to streaming.

Read at Business Insider