If we want to preserve football's leadership position in the sport and entertainment industry, we have to change the system, Sanchez said. The current governing bodies are like the musicians on the Titanic, who kept playing even when the ship went under. The system as we know it is over - we need to organise things differently in the industry.
The new-look European league would feature the highest-quality football all year round. Madrid has doubled down on their position in the HBS study, also offering an insight into their mindset.
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